GOOGLE CASE STUDY - Blanche Phlaum Mgt 405-5 Case Study...

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Blanche Phlaum Mgt 405-5 Case Study Analysis Google was formally incorporated in 1998, with Larry Page as CEO and Brian Pinkerton as president. Google is a company that is an internet search engine. Pinkerton and Page released the basic details of a search engine in 1996 and by the end of 1998 Google was serving 10,000 queries a day. The company had raised $25 million in venture capital funding by 1999, but they still had no business model. So they hired Eric Schmidt as a new CEO who developed a business model in 2001. In 2000, Google introduced the first version of its new service AdWords by February 2002 they had a new version of AdWords which had a full set of pay-per-click advertising, keyword, auctions, and advertising links ranked by relevance. AdSense was introduced in 2003, which allowed access to third-party publishers to access Google network on a self-serve basis. The first public auction of stock for $85 a share was sold in 2004. Google accomplished a lot in 2006, they were added to the dictionary, they purchased YouTube, and created partnerships with Dell and Fox Interactive. They also offered searches of images, news reports, books, maps, scholarly papers, blogs, a shopping network (Froogle), and videos. During
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GOOGLE CASE STUDY - Blanche Phlaum Mgt 405-5 Case Study...

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