class 5 communication

class 5 communication - - LINEARMODELS o...

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- LINEAR MODELS o Aristotle      (4 th  Century B.C.) Saw communication as the means through which citizens participate in  democracy A verbal activity done by one-to-many “one-way communication” Emphasis on persuasion o It was one man who tried to convince his audience Communication as a one-way process =  linear model Speaker argument Speech Listeners Also referred to as S-M-R (Sender-Message-Receiver) Linear: sender to receiver Mainly public communication because he was focused on  Rhetoric Can also be applied to other levels - LASSWELL o “Who says what to whom in what channel and with what effect” Says the process of communication can be answered by this question Who ” refers to the speaker/ a source of information What ” refers to a message To Whom ” refers to the receiver/audience Channel ” refers to a medium Effect ” refers to the possible impact or influence Ex: receiving of information, persuasion Mass media has an unlimited effect Cognitive Level   – we will perceive things differently after we see  things in mass media
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Emotional Level   – the way we feel about things because of what  we see (we believe what we see and we feel what they want us to 
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This note was uploaded on 01/24/2012 for the course COMM 101 taught by Professor Lieberman during the Fall '07 term at Rutgers.

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class 5 communication - - LINEARMODELS o...

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