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PoliSci - Media

PoliSci - Media - covered Selective attention undercuts...

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Media February 23, 2007 Media adapts content to attract audience since it doesn’t survive if public isn’t watching. How influential is the media? Selective Coverage Selective attention Selective perception Media bias: Space and time are limited for coverage…some days with more important news prevent small stories from getting covered, while some days only small stories get
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Unformatted text preview: covered. Selective attention undercuts media bias Ability to refute what’s presented in the media because they already know a lot February 24, 2007 Live (upbeat, exaggerated) vs. filmed (normal, subtle) media presence Skills must adapt to the changes in media Today, nothing is private…most are covered, especially national candidates....
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