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Unformatted text preview: dominant culture does not share. A counterculture actively opposes the dominant culture. Ethnocentrism is the tendency to view other cultures by the standards of ones own culture. Ethnocentrists often consider their cultures superior to other cultures. The opposite of ethnocentrism, cultural relativism , means interpreting other cultures based on ones own standards. We experience culture shock when the practices of other cultures seem unfamiliar, scary, or shocking. William Ogburn coined the term culture lag , which occurs when material and nonmaterial culture develop at different rates. For example, culture lag sometimes leaves us with technology were not yet sure how to use. Cultural diffusion occurs when an item of culture spreads throughout a culture or from one culture to another....
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- Fall '10