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Unformatted text preview: dominant culture does not share. • A counterculture actively opposes the dominant culture. • Ethnocentrism is the tendency to view other cultures by the standards of one’s own culture. Ethnocentrists often consider their cultures superior to other cultures. • The opposite of ethnocentrism, cultural relativism , means interpreting other cultures based on one’s own standards. • We experience culture shock when the practices of other cultures seem unfamiliar, scary, or shocking. • William Ogburn coined the term culture lag , which occurs when material and nonmaterial culture develop at different rates. For example, culture lag sometimes leaves us with technology we’re not yet sure how to use. • Cultural diffusion occurs when an item of culture spreads throughout a culture or from one culture to another....
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This note was uploaded on 01/24/2012 for the course SCIE SYG2000 taught by Professor Bernhardt during the Fall '10 term at Broward College.
- Fall '10