10-14 - Attitude Properties Explicit vs. Implicit Explicit...

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Attitude Properties Explicit vs. Implicit Explicit Implicit Different Bases Intra-attitudinal consistency (look at the slides with the diagram) cognitive affective behavioral Strong Attitude When they all three line up and make sense intra-attitudinally consistant values self-interest concer friends, family, ingroup Intra-attitudinal inconsistency (look at the slides with the diagram) cognitive may be positive but the other two will be neg affective behavioral Attitudinal ambivalence when cognitive, affective, behavioral don't agree/ add up with one another Attitude-Behavior Relationship Attitude --> Behavior Weak Relationship LaPiere (1934) *first published evidence of weak relationship* chinese couple who traveled a lot would mark down where they had gone Tried to set it up so that the couple would go in without him first Then handed out a survey in which 90% said they would never serve them Even though they did Wicker (1969) reviewed 42 studies highest was r=.30 average r=.15 Theory of planned behavior (Azjen, 1991) Intention to participate in the behavior is the strongest indicator
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This note was uploaded on 01/24/2012 for the course PYSC 315 taught by Professor Kim,a. during the Fall '10 term at Texas A&M.

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10-14 - Attitude Properties Explicit vs. Implicit Explicit...

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