10-19 - Conformity (unconscious for the most part) the...

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Conformity (unconscious for the most part) the tendency to change our perceptions, opinions, and or behaviors so that they match those of people around us majority or minority conform to either one groups of individuals we can conform to an individual or group of people example wear reasonably recent clothing don't talk on your cell phone during a movie face front in an elevator public conformity conform to other people just to get along with them private conformity you see someone else do something and you internally accept that might be a good way of doing things Sherif, et al. autokinetic effect: "How much does the light move?" participants viewed light alone, estimated movement participants viewed light in group, estimated movement findings alone they thought it moved more than when they had to report the light moving publically in a group they conformed to what the group thought. Why conform? informational social influences ambiguous situations they don't know how much it's truly moving crisis
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10-19 - Conformity (unconscious for the most part) the...

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