Comm 1 072611 #11

Comm 1 072611 #11 - Comm 1 072611 #11 INTERCULTURAL...

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Comm 1 072611 #11 INTERCULTURAL COMMUNICATION (CONT.) Intergroup Biases - Perceptual Biases (see/hear via schemas, stereotypes) - Attributional Biases - For Ingroup members: When pos internal attribution When neg external - For Outgroup members, the opposite - “Behavioral confirmation” - u act toward the way the situation would actually happen So, what do we do? - Need to understand (and even cut off) intergroup biases - Have good communication with “typical” members of outgroup - Need to understand social-historical, economic, political forces that shape one’s social identity MASS COMMUNICATION Natural of Mass Comm - Messages sent to large & diverse audience - Professional communicators as sources - Messages mediated (through print or electronics) Mass Comm vs. Other contexts - Comm is more one-way - Feedback reduced and delayed - “Knowing” your receiver (audience) more difficult - More likely Influences on Media Content - Media systems differ greatly across societies/nations
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This note was uploaded on 01/24/2012 for the course COMM 1 taught by Professor Mullin during the Fall '07 term at UCSB.

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Comm 1 072611 #11 - Comm 1 072611 #11 INTERCULTURAL...

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