Comm 1 071911 #9

Comm 1 071911 #9 - Comm 1 071911 #9 PUBLIC COMMUNICATION...

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Comm 1 071911 #9 PUBLIC COMMUNICATION AND PERSUASION (CONT.) Message Strategies (cont.) - Appeals to higher-order human needs - Social status (e.g., “snob” appeal) - Being “normal” (e.g., “plain folks” or “anti-snob”) - Consensus (e.g., “bandwagon” approach) - Appeals to broad cultural values/myths (e.g., family, patriotism, winning the big game, etc.) SMALL GROUP COMMUNICATION Types of Small Groups - Intimate/social - Primary group (e.g., family) - Shape psychological and social identity - Also peer groups, clubs, etc. - Task-oriented - Formal decision-making (e.g., juries) - Problem-solving / Discussion (e.g., committees) - Education / Therapy What are the effects of working in groups? Social facilitation Two minds are better than one, so more is better! 7 1+1+1+1 group = ? 4 Too many cooks in the kitchen spoil the soup! 2 Social loafing - when there is too much conflict, What factors influence whether we get loafing or facilitation? … Group Size - Anywhere from 3 - 25 - What happens with larger groups?
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Comm 1 071911 #9 - Comm 1 071911 #9 PUBLIC COMMUNICATION...

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