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Chapter+1+_class_ - CHAPTER 1 CONSUMER CONSUMER BEHAVIOR...

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1-1 CHAPTER CHAPTER 1 1 CONSUMER CONSUMER BEHAVIOR BEHAVIOR What is it? What is it?
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1-2 Consumer behavior Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Consumer Behavior
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©ANTOINE ANTONIOL/BLOOMBERG VIA GETTY IMAGES Consumer Behavior
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Consumer Behavior and Related Disciplines
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1-5 Consumer Behavior and Marketing Strategy
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1-6 Applications of Consumer Behavior 1. 1. Marketing Strategy Marketing Strategy 2. 2. Regulatory Policy Regulatory Policy 3. 3. Social Marketing Social Marketing 4. 4. Informed Individuals Informed Individuals
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Studying CB helps consumers make better decisions by understanding: Studying CB helps consumers make better decisions by understanding: Consequences of poor budgeting Consequences of poor budgeting Role of emotions Role of emotions Avenues for redress
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Chapter+1+_class_ - CHAPTER 1 CONSUMER CONSUMER BEHAVIOR...

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