MKT+3350+CB+Spring+2012 - ConsuMer Behavior CB MKT 3350...

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M c C o y C o l l e g e o f B u s i n e s s A d m i n i s t r a t i o n T e x a s S t a t e U n i v e r s i t y - S a n M a r c o s D e p a r t m e n t o f M a r ke t i n g • S p r i n g 2 0 1 2 Instructor: Elyria Kemp, PhD Office: McCoy 417 Tel: 512-245-7882 E-mail: [email protected] Office Hours: COURSE DESCRIPTION: This course studies the process of consumer choice and its determinants for marketing programs and society. It examines social factors, motivation, personality, attitude, perception, lifestyle, and decision-making processes and how they impact consumer behavior. COURSE MATERIALS: Required Text: CB , 3rd edition, Babin and Harris, South-Western, Cengage Learning 2012 LEARNING OBJECTIVES: Upon completion of this course, you will be able to: • Understand and apply the internal processes affecting consumer behavior, such as perception, learning, memory, attitude, motivation, emotions, personality and lifestyle • Understand and apply how consumer demographics, such as age cohorts, are relevant to consumer behavior • Understand and apply the impact of sociological factors, such as subculture, to consumer behavior •Acquire analytical tools and critical thinking skills for evaluating and assessing the practical significance of the various stages of the consumer decision process SKILLS AND KNOWLEDGE YOU ARE EXPECTED TO BRING INTO THIS COURSE: Reading comprehension skills, time management skills, and academic skills (e.g., note-taking) PREREQUISITES: Marketing 3343 and Junior standing COURSE POLICIES: A. INSTRUCTIONAL METHODOLOGY: This class will consist of lectures, contemporary business articles and classroom discussion. Due to the intensive work involved in this course, students are required to come to class and be on time. In addition, this course involves a great deal of reading. It will be important that you keep up with scheduled readings. You are expected to read all assigned materials prior to class and to be prepared to con-
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MKT+3350+CB+Spring+2012 - ConsuMer Behavior CB MKT 3350...

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