Session+4+Supplement+v.1

Session+4+Supplement+v.1 - Reading Comprehension 1 Reading...

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Reading Comprehension 1 Reference vs. Retention Don’t Dwell on Details Why is the author writing? Reading on the GMAT GMAT Reading vs. Everyday Reading What is the author writing?
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Reading Comprehension 1 Use scratch work to avoid “glazed eyes” Read for the big picture Active Reading Think as you read Translate ideas and terms into simpler words Ask “why” for each new idea
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Reading Comprehension 1 Active Reading Use scratch work Ask “why” Big picture Simplify The ability of some promotional efforts to generate greater profitability for a company does not mean that all promotional strategies will do so. Like a decision to invest in increased production capacity or more expensive components, the decision to launch a new promotional campaign must be justified by a connection linking the campaign directly to an increase in sales and not just an increase in product visibility. If a company’s previous promotional efforts have already made most consumers aware of its products, or if its sales figures are not determined by promotional campaigns, then increased spending on new promotional efforts will fail to affect sales, resulting in decreased profits.
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Reading Comprehension 1 M ain Idea, A ttitude, and P urpose M ain Idea: A ttitude: P urpose: The feeling or opinion the author expresses about the main idea. The author's reason for writing Use your Passage Structure and keywords from Active Reading to find Main Idea, Attitude, and Purpose. The point or idea that the author expresses in the passage.
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Reading Comprehension 1 M ain Idea, A ttitude, and P urpose: Exercise Despite experts’ claims to the contrary, the management method known as “Team-building” has been found to be effective, at least in cases of multi-national organizations with non-hierarchical structures. MAIN IDEA: Team-building method is useful in some cases ATTITUDE: Praise, informative PURPOSE: Defend the team-building method To discuss a certain management method To support the team-building management method against criticism To compare several styles of team-building management To dispute the effectiveness of the team-building method To encourage the use of the team-building method What is the purpose of this sentence?
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Reading Comprehension 1 M ain Idea, A ttitude, and P urpose: Exercise MAIN IDEA: Fromm’s two orientations ATTITUDE: Critical, skeptical PURPOSE: To cast doubt To debunk a popular psychological theory To present multiple interpretations of a psychological theory To contrast two orientations within a psychological framework To question the validity of a psychological theory To undermine research findings supporting Fromm’s theory What is the purpose of this sentence? Erich Fromm’s supposed breakthrough was to designate two orientations by which people constitute their character in relation to the world: assimilation, the accumulation of physical things, and socialization, reactions to people; he claims that the combination of such “instincts” is said to form the basis of individual personalities, but little evidence has been discovered to support such a claim.
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This note was uploaded on 01/25/2012 for the course GB 752 taught by Professor Unknown during the Fall '11 term at Loyola Maryland.

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Session+4+Supplement+v.1 - Reading Comprehension 1 Reading...

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