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corporate philanthropy case study 10'7'11

corporate philanthropy case study 10'7'11 - David Coffman...

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David Coffman Bus 101 HB 10/8/11 Corporate Philanthropy and the Arts The key stakeholders in this case are the communities or the non-profit art organizations. Due to the recent recession many of them took hits in funding since most of them seek for donations from large corporations or businesses. They needed to find a way to keep the donations coming in so their programs could keep running. A lot of different organizations essentially created ways that would help the business if they receive donations from them. The organizations would make sure that the business who was making a donation gained something in return for their generosity, thus creating a partnership between the organization and the business. By supporting the arts, businesses can attract potential customers who also share that very same support. Businesses can attract a whole new type of customer by associating themselves with the arts and people who support the arts. Businesses also benefit locating themselves in communities with strong school systems.
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