Firestone case study 9'22'11

Firestone case study 9'22'11 - David Coffman 9/23/11 Bus...

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David Coffman 9/23/11 Bus 101 HB Firestone The key stakeholders in this case are the suppliers of the tires to ford (Firestone/Bridgestone), the consumers of the Ford explorers that come with the faulty tires, and the owners of both companies. I know the Firestone/Bridgestone is one of the key stakeholders because they are the ones that supply the faulty tires too Ford, which was creating this problem in the first place. Also, the consumers of the Ford Explorers are key stakeholders because they are getting injured and killed from the defective product. The owners are also largely affected by this ordeal because both stock prices of these companies took major hits. Firestones interest is to maintain a good relationship with Ford because they are one of their biggest companies. If they lose that relationship then Firestone would lose lots of money. Firestone also wants to produce a product that meets the expectations of their consumer. Having tires that do not work properly doesn’t bode well for Firestone.
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Firestone case study 9'22'11 - David Coffman 9/23/11 Bus...

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