mattel toy case 11'11'11

mattel toy case 11'11'11 - David Coffman Bus 101 11/11/2011...

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David Coffman Bus 101 11/11/2011 Mattel The primary stakeholders in this case are the owners, the consumers, and the suppliers. The owner interest is profit maximization, especially with the biggest time for toy sales approaching. However, all the toy recalls before the holiday season will definitely hurt the owners profits. The consumers in this case have an interest in purchasing a product that Frwill entertain and satisfy their children. Also, they want a product that won’t do any physical harm to their kids. In fact kid’s safety is probably on most parents priority when they buy their children a toy. The suppliers are interested in staying in business with their clients and gaining capital. The key issue in this case is that Mattel produced toys overseas in Asia, and these toys contained a harmful level of lead paint. Mattel issued a voluntary recalled followed by two more recalls that resulted in other toy malfunctions. All of these malfunctions had gone undetected by Mattel,
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This note was uploaded on 01/26/2012 for the course 1 1 taught by Professor 1 during the Fall ' term at Miami University.

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mattel toy case 11'11'11 - David Coffman Bus 101 11/11/2011...

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