part two group project netflix and Hangers 11'15'11

part two group project netflix and Hangers 11'15'11 - David...

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David Coffman Bus 101 HA Group Project Part 2 November 15, 2011 Hangers Cleaners Hangers Cleaners is a sole proprietorship that has recently encountered a tough problem. Nearby corporation Proctor & Gamble has introduced a tide dry-cleaning service only miles away from Hangers current headquarters. This new competition will pose a huge threat to the earnings for Hanger’s. Proctor & Gamble is a huge corporation that is able to offer their services at a much lower price than Hanger’s would ever be able to offer. The owner of Hanger’s is left with the problem of how to keep a strong customer base and still attract new customers with The key stakeholder in this case is the owner of Hanger’s Cleaners Joe Runyan. Runyan is the only owner of his company because he is a sole proprietor. Runyan is interested in keeping his company open for business and continually expanding it. The problem is Proctor & Gamble could put a significant dent into his profits. There is no reason for the stakeholders in this case to be protected by the government because this situation is one of the fundamentals of capitalism. Its fair competition that occurs when multiple companies produce the same goods or provide the same service. Essentially the problem that Hanger’s Cleaners is facing has nothing to do with breaking of the law, or any other illegal activities. They are just faced with the problem of keeping their
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part two group project netflix and Hangers 11'15'11 - David...

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