Syllabus - p 1 SYLLABUS San Francisco State University...

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p. 1 1/16/2012 1 SYLLABUS San Francisco State University College of Business BUS 690.15 Business Policy and Strategic Management Spring 2012 Dr. Anthony U. Martinez, J.D. Adjunct Professor Section Bus 690.15 Class Meeting Times Wednesday 1.10 3:55 PM Business College Room B104 Office Hours & Consultation Wednesdays 12:00 1:00 PM By Appointment, E-mail, or Telephone Telephone (510) 393-8931 E-Mail [email protected] COURSE MATERIAL The required textbook is Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson, Strategic Management: Competitiveness and Globalization (Concepts and Cases) , 9th Edition (South-Western CENGAGE Learning: Minneapolis), 2010. Please make sure to buy the 9th Edition of this textbook as its cases are completely different from other editions. Also, please make sure that you buy the “Concepts and Cases” version of the textbook there are other versions of the textbook that contain either the conceptual material or the business case studies only. You should find the textbook in the university bookstore. COURSE DESCRIPTION “Why are some firms more successful than others?” Business Policy and Strategic Management is an integrative course focusing on strategic management. This course is designed to introduce the concepts, tools, and key principles of
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p. 2 1/16/2012 2 strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that materially affect the success and survival of business enterprises. The course focuses on the information, analyses, organizational processes, skills and business judgment managers must use to craft strategies, position their businesses and assets, and define firm boundaries, so as to maximize long-term profits in the face of uncertainty and competition. The course will allow students to bring together all their learned functional skills (marketing, accounting, finance, human resources, etc.) and apply them to the study of business problems faced by the top management of the firm, and the employees and partners at every level. Business Policy and Strategic Management is an integrative and interdisciplinary course in two important respects. First , this course takes a general management perspective. It views the firm as a whole, and examines how policies in each functional area can be integrated into an overall competitive strategy. In studying strategy, this course draws together and builds on all the ideas, concepts, and theories from your functional courses such as Accounting, Economics, Finance, Marketing, Organizational Behavior, Decision-Sciences, International Business, Information Systems and Communication. This course, however, is much more than a mere integration of the functional specialties within a firm. It has been designed to develop among participants the “general management point of view”. The best vantage point, in fact the only valid vantage point, for making decisions that affect long run business performance is the general manager's point of view.
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