mgm 472 class notes

mgm 472 class notes - Entrepreneurship & Small Business...

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Unformatted text preview: Entrepreneurship & Small Business Scott Turner MGMT 472 Spring 2012 Opportunities I Course Topics Entrepreneurship • What is it? • How should you think about it? • Entrepreneurs • Characteristics • Opportunities • Sources, Assessing, Recognizing • Business Models • Vehicles to Pursue Opportunities • Resources • Teams, Finances How should you think about Entrepreneurship? Characteristics of Entrepreneurs Industry and Competitive Environment Opportunities • Sources and Assessment • Creativity and Recognition Building Ventures • Developing Business Models • Assembling Needed Resources Plans for the Day • Opening • Concepts & Frameworks – Sources of Opportunities – Assessment of the Industry and Competitive Context • eHarmony Case What is an Entrepreneurial Opportunity? • ...Situation where an individual can develop a new idea that has the potential to generate a profit... • Opportunities can be exploited in different ways – From new products/services... to new markets... to new methods of production... to new raw materials... to new methods of organization Schumpeter Where do Opportunities Come From? Opportunities arise from... (1) Changes in the environment that generate opportunities (i.e., create problems or solutions) (2) Individuals that have the information and knowledge needed to recognize the opportunities Where to Look for Opportunities...
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This note was uploaded on 01/26/2012 for the course MGMT 472 taught by Professor Turner during the Spring '11 term at South Carolina.

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mgm 472 class notes - Entrepreneurship & Small Business...

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