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Unformatted text preview: result, finding your significant other becomes faster, easier and time-efficient. As far as profit goes, eHarmony broke-even after their first year of business which illustrates how appealing this industry is. Consider the four strategic options presented in the case for eHarmony going forward. Which strategy would you recommend to Greg Waldorf, the CEO of eHarmony, and why? In my opinion, I would recommend the 4 th option to Greg Waldorf. Reason-being is that geographic expansion will create more revenue and will make eHarmony globally known. Furthermore, since Match.com is eHarmonys biggest competitor they need to be one-step ahead of them at all times. Even though, U.S. based research for matching people might not be the same as for other countries, by expanding globally they can research other countries which in turn can lead to satisfying customers needs in major countries around the world by finding them their spouses....
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- Spring '11