2208D F11 Course outline FINAL with terms and calendar 110901

2208D F11 Course outline FINAL with terms and calendar 110901

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BUSI 2208D INTRODUCTION TO MARKETING, FALL 2011 Professor: Dr. Diane A. Isabelle Office : DT 1905 Class: Friday 8h30 – 11h30 UC282 Office Hours: Tuesdays 3:30-4:30 Email: diane_isabelle@carleton.ca COURSE DESCRIPTION FROM UNDERGRADUATE CALENDAR: Overview of the marketing function within the firm. Promotion, product design, pricing and distribution channels are examined. Consumer buyer behaviour, trends in retailing, wholesaling, sales force management and marketing research are also reviewed. Case studies are used. (0.5 credit). COURSE PREREQUISITES : The prerequisites for this course are BUSI 1004, ECON 1000 and one of PSYC 1001, PSYC 1002, SOCI 1001, SOCI 1002, or BUSI 1701. Precludes additional credit for BUSI 2204. The School of Business enforces all prerequisites . It is the student’s responsibility to ensure that the prerequisite requirements are met. Note: This course is a prerequisite to: BUSI 3204 (with a grade of C- or higher) BUSI 4203 (with a grade of C- or higher) BUSI 3205 (with a grade of C- or higher) BUSI 4205 (with a grade of C- or higher BUSI 3207 (with a grade of C or higher) BUSI 4206 (with a grade of C or higher BUSI 3208 (with a grade of C- or higher) BUSI 4607 (with a grade of C- or higher BUSI 3600 (with a grade of C- or higher) BUSI 4609 (with a grade of D- or higher BUSI 3705 (with a grade of D- or higher COURSE OBJECTIVES Marketing is a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders. The primary objectives of this course are to introduce you to core marketing concepts, methods and terminology, to provide you with a basic understanding of the marketing function in modern organizations, and to give you a deeper appreciation of the role of marketing within the economy and society at large. As an introductory course, it will present a comprehensive overview of the entire marketing process. In 1
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addition, the course is designed to provide you with an opportunity to develop basic research and communication skills. TEXTBOOK Kotler, Philip, Gary Armstrong, Peggy H. Cunningham and Valerie Trifts (2011) Principles of Marketing, 8 th Canadian edition . Toronto: Pearson Canada. ISBN: 978-0-13-508457-1 EVALUATION CRITERIA SUMMARIZED Written Case Analyses 30% Case 1 (group) 15% Case 2 (individual) 15% Comprehensive Group Project 20% Presentation 5% Written Report 15% Midterm Test 20% Final Exam 20% Class Attendance and Participation (individual) 10% Total 100% *NOTE: Students must achieve a minimum grade of 50% on the final exam AND a minimum grade of 40% on the total grade for the comprehensive group project to pass this course. The midterm test will be held in class on the date provided in the course schedule below.
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2208D F11 Course outline FINAL with terms and calendar 110901

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