BC_Assign_M_2010_2_V2_AM - Page 1 of 2 ASSIGNMENT...

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Page 1 of 2 © IMM Graduate School of Marketing Marking Memorandum 2 nd Semester 2010 Business Communication (BC) ASSIGNMENT MEMORANDUM SUBJECT : BUSINESS COMMUNICATION (BC) ASSIGNMENT : 2 ND SEMESTER 2010 SECTION A – 50 MARKS Answer ALL the questions QUESTION 1 [25] 1.1 Intercultural communication can be defined as communication between people who differ in terms of race, gender, age, culture, family structure or educational background. Common intercultural barriers would include the following: language, kinesics, stereotyping, ethnocentrism, attitude to personal space, attitude to time. (10) 1.2 Appropriate personal examples (not textbook examples) that demonstrate a clear understanding of intercultural barriers. (15) QUESTION 2 [25] A set of clear guidelines starting with an introductory sentence and then followed by a list of at least twelve sentences (ideally each starting with a verb) to inform staff on effective, modern language usage in written business communication (e.g. avoid
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This note was uploaded on 01/26/2012 for the course FINANCE 205 taught by Professor Akramzahid during the Spring '10 term at Karachi Institute of Economics & Technology.

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BC_Assign_M_2010_2_V2_AM - Page 1 of 2 ASSIGNMENT...

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