06_BUSWRITE_CH_06[1] (1) - APPLYING BUSINESS WRITING BASICS...

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Unformatted text preview: APPLYING BUSINESS WRITING BASICS II II P A R T P A R T KPL-BUSWRITE-07-1201-006.indd 115 KPL-BUSWRITE-07-1201-006.indd 115 2/1/08 8:14:50 PM 2/1/08 8:14:50 PM KPL-BUSWRITE-07-1201-006.indd 116 KPL-BUSWRITE-07-1201-006.indd 116 2/1/08 8:14:51 PM 2/1/08 8:14:51 PM Printed Communication W hoever thought that computers and associated technolo- gies would diminish businesss reliance on paper and print misjudged the reality: Computers allow anyone to position himself or herself as a writer, document designer, and printer. Computers bring the resources that collectively generate far more paper and printable documents than ever before. Electronic communications (on which well focus in chapter 7) serve increasingly numerous and infl uential roles in business, but printed communication remains an essential component. Printed communication is also undergoing a kind of resurgence in the face of institutions concerns about security, accountability, and reliability. Printed pages do not succumb to computer virus- es, nor do they circulate with the ease and range that forwarded emails might. Printed pages remain as the writer intended, where- as most electronic formats allow for subsequent manipulation and change. Andbecause of prints added cost and increasing rarity in businessprinted pages often convey a seriousness of purpose that electronic documents do not. Print remains alive and viable. 6 C H A P T E R C H A P T E R KPL-BUSWRITE-07-1201-006.indd 117 KPL-BUSWRITE-07-1201-006.indd 117 2/1/08 8:14:51 PM 2/1/08 8:14:51 PM 118 PART II: APPLYING BUSINESS WRITING BASICS W H A T S A H E A D W H A T S A H E A D Memoranda Business letters Reports Internal outlines and supplements KEY CONCEPTS Most offi ces, organizations, or industries have templates or other standards that they bring to bear on printed communication, and those templates and standards off er you real-world starting blocks. Remember rules 1 and 2: Rule 1: Know the house rules (standards of style, design, layout), and give your readers what they expect. Rule 2: Bend the house rules when doing so serves your infor- mation and audience. Begin with the house rules, then consider what follows in conjunction with those standards, expectations, and common practices. Th en do what works. Memoranda Memoranda , or memos more commonly, continue to be one of the pillars of printed business communication. Memos generally exist in one of two forms: Actual memos: Documents that individuals produce on paper in order to extend their reach beyond electronic media, or to evade the pitfalls that those electronic forums provide. Many corporations are returning to printed memos instead of elec- tronic alternatives, to better control access, distribution, and archiving....
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06_BUSWRITE_CH_06[1] (1) - APPLYING BUSINESS WRITING BASICS...

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