NIKEnergy presentation

NIKEnergy presentation - Nikes next big move into the...

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NIKEnergy Nike’s next big move into the sporting world
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Nike’s Next Big Thing Nike = Gold Major sporting good company Everybody needs to be hydrated Nike is stepping up to the plate NIKEnergy is THE next big thing
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Company Background "To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete."
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A Little Nike History Nike started in 1962 as a importer of Chinese shoes Went by the name
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Company Environment Nike employees 30,000 people worldwide and more then 80,000 through independent factories Throughout the world there are more than 700 stores, headquarters are in Beaverton, Oregon Goals –
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Marketing Strategy WHO will be buying NIKEnergy and HOW will we position it?
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Competition Out of all beverages sold, sports drinks hold 21% of the market share Two biggest competitors are Gatorade and PowerAde Both owned by big beverage companies
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Segmentation Athletes will use our product the most Need more than just water to stay at a competitive level
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NIKEnergy presentation - Nikes next big move into the...

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