Tory Burch Outline - Chrissy Berdelle Ana Zawacki Samantha...

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Chrissy Berdelle, Ana Zawacki, & Samantha Zid MGT 415, Dr. Cowan Fall 2011 TORY BURCH 1. Background a. Forbes video: clip about Tory Burch’s fast growth and success in the retail industry b. Tory Burch was born in Valley Forge, PA and attended school at the University of Pennsylvania c. Moved to New York directly after school and worked with designers such as Vera Wang and Ralph Lauren d. Lives in New York with her husband and 6 children (3 biological, 3 step children) 2. Company Roots a. Burch opened her flagship boutique in downtown New York City b. Collection was launched as a lifestyle concept for women that wasn’t covered by designers already c. Sold ready-to-wear shoes, handbags, and jewelry 3. Products & Expansion a. Quickly expanded line into clothing, children’s clothing, sunglasses, and tech accessories b. Best known for her popular Reva ballerina flats, named after her mother! c. There are currently 26 Tory Burch boutiques in the US and 2 in the Philippines d.
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