PR’s PR Problems November 30, 2011 I. Problematic Roots A. Corporate self-interest • In order for railroad companies to build their railroads, they had to shape the public opinion B. World War I propaganda • Many of the practices and types of PR used today were used in WWI • Figured out how to build public opinion against Nazi Germany C. Elitism • Growing gap between upper class and lower class • Upper class became nervous about the majority of the people in the US would begin to make the decisions • Mob rule – waves of uneducated mass of US citizens D. Edward Bernays’ definition: “Public relations is the attempt, by information, persuasion, and adjustment, to engineer public support for an activity, cause, movement, or institution” II. Professional Response A. Public Relations Society of America (PRSA) 1. Its definition: “Public relations helps an organization and its publics adapt mutually to each other.” • The mediator between public and companies 2. Code of ethics (textbook, p. 451)
This is the end of the preview. Sign up
access the rest of the document.
This note was uploaded on 01/27/2012 for the course COM 143 taught by Professor Becker during the Fall '08 term at Miami University.