Exam 3 - Mental representation are states, not things...

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Implicit Measures 15:16 Two problems with explicit attitudes Strategic responding Minimize incentives for socially desirable responses Indirect measures Assess physiological and brain activity Context dependency Has different meaning depending on how attitudes are conceptualized Implicit attitudes used to be called bona fide pipeline What makes a measure implicit Uncontrolled Unintentional Goal dependent Purely stimulus driven Autonomous Unconscious Efficient Fast *usually just meets some of these criteria Measures are context dependent Fazio’s bona fide pipeline Ex. Exposure to like African Americans and dislike European Americans shifts IAT  scores More stable than explicit attitudes
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Unformatted text preview: Mental representation are states, not things Attitudes are a process that can be influenced 3 main types of implicit attitude measures response time measures sequential printing procedures context priming: looking at what is associated with that thought evaluative priming responsive competition: IAT test, map multiple concepts onto the same spot paper and pencil measures complex words attitudes have systematic effects on information processing more likely to explain events that disconfirm expectations expected in more abstract terms implications for stereotyping physiological responses and brain activity pupil dilation galvanic skin response facial EMG 15:16 15:16...
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Exam 3 - Mental representation are states, not things...

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