Chapter 5 - chapter 5 INTEGRATION STRATEGIES DEFINED...

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INTEGRATION STRATEGIES DEFINED FORWARD INTEGRATION GAINING OWNERSHIP OR INCREASED CONTROL OVER DISTRIBUTORS OR RETAILERS BACKWARD INTEGRATION SEEKING OWNERSHIP OR INCREASED CONTROL OF A FIRM’S SUPPLIERS HORIZONTAL INTEGRATION
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INTENSIVE STRATEGIES DEFINED MARKET PENETRATION SEEKING INCREASED MARKET SHARE FOR PRESENT PRODUCTS OR SERVICES IN PRESENT MARKETS MARKET DEVELOPMENT INTRODUCING PRESENT PRODUCTS OR SERVICES IN NEW GEOGRAPHIC AREAS PRODUCT DEVELOPMENT
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DIVERSIFICATION STRATEGIES DEFINED CONCENTRIC DIVERSIFICATION ADDING NEW, BUT RELATED, PRODUCTS OR SERVICES CONGLOMERATE DIVERSIFICATION ADDING NEW, UNRELATED PRODUCTS OR SERVICES HORIZONTAL DIVERSIFICATION
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WHAT IS MEANT BY RELATED DIVERSIFICATION? Diversification is RELATED when a firm has several lines of business that, although distinct, possess some kind of STRATEGIC FIT . What makes related diversification attractive is the opportunity to turn strategic fit into competitive advantage
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WHAT IS MEANT BY RELATED DIVERSIFICATION?
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This note was uploaded on 01/27/2012 for the course MGMT 490 taught by Professor Leonardsholtis during the Winter '12 term at Eastern Michigan University.

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Chapter 5 - chapter 5 INTEGRATION STRATEGIES DEFINED...

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