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Chapter 5 - chapter 5 INTEGRATION STRATEGIES DEFINED...

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chapter 5
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INTEGRATION STRATEGIES DEFINED FORWARD INTEGRATION GAINING OWNERSHIP OR INCREASED CONTROL OVER DISTRIBUTORS OR RETAILERS BACKWARD INTEGRATION SEEKING OWNERSHIP OR INCREASED CONTROL OF A FIRM’S SUPPLIERS HORIZONTAL INTEGRATION SEEKING OWNERSHIP OR INCREASED CONTROL
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INTENSIVE STRATEGIES DEFINED MARKET PENETRATION SEEKING INCREASED MARKET SHARE FOR PRESENT PRODUCTS OR SERVICES IN PRESENT MARKETS MARKET DEVELOPMENT INTRODUCING PRESENT PRODUCTS OR SERVICES IN NEW GEOGRAPHIC AREAS PRODUCT DEVELOPMENT
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DIVERSIFICATION STRATEGIES DEFINED CONCENTRIC DIVERSIFICATION ADDING NEW, BUT RELATED, PRODUCTS OR SERVICES CONGLOMERATE DIVERSIFICATION ADDING NEW, UNRELATED PRODUCTS OR SERVICES HORIZONTAL DIVERSIFICATION ADDING NEW, UNRELATED PRODUCTS OR
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WHAT IS MEANT BY RELATED DIVERSIFICATION? Diversification is RELATED when a firm has several lines of business that, although distinct, possess some kind of STRATEGIC FIT .
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