Coach (Field Research Assignment) (MKTG 368W)

Coach (Field Research Assignment) (MKTG 368W) - Name COACH...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Name: _________________ COACH Case Analysis Outline (Field Research Assignment) ( I. Background a. Organization’s Business Definition Coach seeks to be the leading brand of quality lifestyle accessories for all demographics by offering quality, authentic accessories in the classic, modern American style by establishing long-term relationships based on trust and satisfaction. b. Organization’s Long-Term Goals/Objectives - Increase international distribution and target international consumers, with an emphasis on the Japanese consumer. - Maintain a consistent brand strategy both domestically and abroad. c. Industry Analysis c.i. Identification and Analysis of Competitors - Marc Jacobs Handbags and Accessories: innovative designs, durability, and launches several new product lines each year. - Chanel Designer Purses and Accessories: materials used are natural and high quality. - Belen Echandia Handbags: custom made per individual and more moderately priced. - Gucci Designer Handbags and Accessories: most sought out designer for handbags on the market. - Dolce & Gabbana: stands out in its craft and variety of colors/models. -
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/29/2012 for the course MKTG 368W taught by Professor Tammymccullough during the Summer '11 term at Eastern Michigan University.

Page1 / 2

Coach (Field Research Assignment) (MKTG 368W) - Name COACH...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online