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Harrington Collection Group PP (MKTG 368W)

Harrington Collection Group PP (MKTG 368W) - Harrington...

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Harrington Collection MKTG 368W
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Women’s Apparel Industry Highly competitive Consumers tend to be price conscious Many sending production overseas $133 billion in 2007
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Women’s Apparel Industry 6 categories of Apparel 1. Haute Couture 2. Designer 3. Bridge 4. Better 5. Moderate 6. Budget
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Women’s Apparel Industry 7 steps of Producing Clothing 1. Branding 2. Product Design 3. Buying 4. Production 5. Channel Marketing 6. Distribution 7. Retailing
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Harrington Collection Founded in 1960 High-end women’s apparel company that specializes in evening wear, career wear, designer. Target Market: affluent, fashionable, college-educated, professional women ages 25-60
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Harrington Collection Outsourcing Harrington Collection is against outsourcing production Outsourcing limits quality control Wouldn’t be able to react quickly to changing demands Exception Harrington would be open to the idea of opening a plant in Mexico Geographically closer Cheaper
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Harrington Collection Mexico plant Pants $500,000 rent annually $2 million in equipment $3 million in start up costs Hoodies and T-shirts $500,000 rent annually $2.5 million in equipment $2.5 million in start up costs $3.5 million in overhead costs
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Harrington Collection Other costs $50,000 per Vigor store for fixtures to hold product $1 million in salaries for new general manager, merchant, planning manager, and two design staff members for the active wear line
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Business Definition Harrington Collection’s business definition: To bring high-end women’s apparel to customers seeking quality fashions from a notable brand name
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