Chapter 11 Assignment (MKTG 470)

Chapter 11 Assignment (MKTG 470) - 01.25.2012 MKTG 470...

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Unformatted text preview: 01.25.2012 MKTG 470 Chapter 11 Assignment 1. A) This is a closed-ended, frequency-determination question because the survey provides specific answer options for the respondent to choose from in a manner of how often the respondent uses the product. B) This one is a closed-ended, simple-dichotomy question because the survey is allowing the respondent to choose one answer from only two options. C) The first part of this question is a closed-ended, simple-dichotomy question because again, the survey is allowing the respondent to choose one answer from only two options. The second part of this question is a closed-ended, leading question because the survey only has two specific answer options for the respondent to choose from and the question itself is worded in a way that the respondent will answer favorably towards the electric car. D) This is an aided, open-ended question because even though the survey provides the four different modes of transportation the respondent has to actually fill in a certain percentage for each of the...
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This note was uploaded on 01/29/2012 for the course MKTG 470 taught by Professor Fayekao during the Winter '12 term at Eastern Michigan University.

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