FINAL Marketing Plan Project (MKTG 475)

FINAL Marketing Plan Project (MKTG 475) - 1,400,000 P5 P6...

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December 13, 2011
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* Strategies Pursued * Changes that Occurred & Changes in Allocations * New Products/Platforms Introduced * Return On Investment II. Marketing Plan Gap/Variance Analysis * Expenses 1 -15
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III. Assessment of Marketing Successes Challenges * Marketing Research. * Assessing Performance. * Increasing Our Marketing Knowledge. * Necessary Marketing Skills. 2 - 15
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VERY ATTRACTIVE OFFENSIVE ( DEFENSIVE) DEFENSIVE VERY UNATTRACTIVE Customer Portfolio Map Competitive Position Market Attractiveness VERY WEAK VERY STRONG Hi - Earner s Buffs Others Follower s VAAV SAKE SABY SAF E 3 - 15
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I N I T I A L F I N A L F I N A L I N I T I A L 4 -
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$1.12M $706K $2.10 M $797K $8.06M $5.55 M $485K 5 - 15
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6 - 15
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- 200,000 400,000 600,000 800,000 1,000,000 1,200,000
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Unformatted text preview: 1,400,000 P5 P6 P7 P8 Planned Actual-0.050 0.100 0.150 0.200 P5 P6 P7 P8 Planned Actual Unit Sales Market Share What Is The Reason For Increase? Why The Dive? 7 - 100 110 120 130 140 P5 P6 P7 P8 Planned Actual 120 125 130 135 P5 P6 P7 P8 Planned 110 115 120 125 130 P5 P6 P7 P8 Actual Why Did Margin Drop? Why Anticipate Rise? 8 - 15 (20,000) (18,000) (16,000) (14,000) P5 P6 P7 P8 Planned Actual (2,000) (1,500) (1,000) (500)-P5 P6 P7 P8 Planned Actual (6,000) (4,000) (2,000)-P5 P6 P7 P8 Planned Actual Market Expenses Advertising Research Sales Force Why Cut Back? Why More Sales Force? Reason for the Increase? 9 - 15 10 -15 11 - 15 Performance 12 - Selling out of our brands (numerous times) Success in Vodite market Recovery after P2 13 - 15 14 - 15 Any Questions? 15 -15...
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FINAL Marketing Plan Project (MKTG 475) - 1,400,000 P5 P6...

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