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01-Intro-bb - Welcome BMGT 301 Introduction to Information...

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Welcome!! BMGT 301 Introduction to Information Systems Professor Stewart Section 0301 Please display a BOLD nametag in front of you K. Stewart 1
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Agenda What is this course about and why should you take it? Who is the professor? Roll Call Course structure and requirements Clicker Test K. Stewart 2
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Do You Have a Cell Phone? The first cell phone : 1984, 2 pounds, $3, 995. Cellular business 25 years ago : $3 million market. Now: $30 billion per year industry. “There is now one cellphone for every two humans on Earth…From essentially zero, we've passed a watershed of more than 3.3 billion active cellphones on a planet of some 6.6 billion humans in about 26 years. This is the fastest global diffusion of any technology in human history -- faster even than the polio vaccine.” http://www.washingtonpost.com/wp-dyn/content/article/2008/02/22/AR2008022202283.html K. Stewart 3
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Impact of Cell Phones? How have cell phones changed the lives of individuals? How have cell phones changed business organizations? What opportunities and challenges have they created? ..\..\videos\transformation - anina.mov ..\..\videos\transformationage - kodak.mov K. Stewart 4
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Have you ever heard of Zapmail? K. Stewart 5 Background: in 1984, fax machine cost $1000+ and few companies had one. Zapmail Business Model: Nationwide network of industrial-strength fax machines Interconnected by a private communications satellite network Deliver documents electronically to FedEx hubs, with documents printed out and then delivered by couriers. Cost: $1 billion What is wrong with this business model?
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Zapmail K. Stewart 6
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What is this class about? Product / Service Information Technology Human Resources Finance and Accounting Marketing and Sales Operations Strategy Info. Goods 5 forces Value Chain
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Get in a group with others in your major 1. What do people in __________ need to know about IT/IS and why? (For the IS group, what do people in IS need to know about other functional areas and why?) --list at least 3 things 2 What is one question you would like to learn about in this class? (write it on the board) Accounting (2 groups), Finance (2 groups), IS+Undecided, OM + Supply Chain, Marketing, IB+Mgmt+Other
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What is this class about? Product / Service Information Technology Human Resources Finance and Accounting Marketing and Sales Operations Strategy Info. Goods 5 forces Value Chain Moore’s Law Systems Analysis Hardware/Software Database/Access Decision Making/Excel Sourcing Options -outsource -crowdsource CRM SFA ERP systems Value of IT ALL: understand technical trends, interact with IT staff, analyze data
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But as a Finance, Marketing, Accounting or other major… I can hire technical people to do all that stuff...
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