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Syllabus_350_Spring_2012

Syllabus_350_Spring_2012 - BMGT 350 Marketing Principles...

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1 BMGT 350 Marketing Principles & Organization Spring 2012 Professor: Dr. Hank Boyd, Esq. Associate Chair & Ralph J. Tyser Teaching Fellow Office: 3450 Van Munching Hall Telephone: 301.405.2034 E-mail: [email protected] Hall & Time: Tues & Thurs 12:30 1:45 PM (Section 0501) Tues & Thurs 2:00 3:15 PM (Section 0601) Tues & Thurs 3:30 4:45 PM (Section 0701) Office Hours: Tues & Thurs 11:00 12:30 PM Required Textbook MKTG 5.0 , Charles W. Lamb, Joseph F. Hair, Carl McDaniel, South-Western (5 th Edition) ISBN 13: 978-1-1-11528096 Course Objectives To understand of marketing constructs and concepts To appreciate the nuances of consumer behavior and product value assessment To acknowledge the ethical and global issues affecting marketing strategy To provide an up-to-date overview of selected topics from the field of marketing Class Policies Everyone expected to be prepared for class. Make sure you read the textbook and the assigned topics. Do make an effort to participate in class. It ’s your responsibility to reconcile any differences or conflicting material between the classroom and the textbook, if any. You are also responsible for all announcements which are made during class. If you are absent from class, it s your responsibility to arrange with another student to pick up handouts distributed in class. Be a good citizen refrain from cell phone usage, loud talking, and texting during class. A word of extreme caution: Any academic misconduct will be punished severely.
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2 Grading Policy Grades will be determined using a floating curve. Grades are based on the following criteria: 3 Exams (250 points each) ................................................................... 750 points Marketing Jargon Quiz ........................................................................ 100 points Class Participation ............................................................................... 100 points Research Experience .............................................................................. 50 points TOTAL ................................................................................................. 1000 points Exams Exams will consist of multiple choice questions. Exams will cover concepts taken from lectures and textbook readings. At the completion of each testing period, exams must be
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