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Sp12 PREVIEW Intro to Comm231

Sp12 PREVIEW Intro to Comm231 - WELCOME to News Writing and...

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1 Writer/Reporter’s  Quote of Day   for Comm 231 “Failure to prepare is… preparing to fail.” -- the late John Wooden, UCLA coach and educator “It’s not just how you start, it’s where and how you finish.” – paraphrase ex-Terp grad Greivis Vasquez Comm visuals via Ann Wylie WELCOME to News Writing and Reporting for Public Relations >aka MultiMedia Storytelling…with a Purpose >aka Time Management
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2 TAKE NOTES… …the old-fashioned way including -- >NO cell/smartphone/mobile device >NO laptop/ipad NO food, drink….
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3 WHY ARE YOU IN COMM… PR TRACK? HEADS-UP : Post 25-50 wct. “About Me” profile in 231 Bbd Class Discussion Board for your section. Include “what makes you different.” Deadline: Cl# 5 You like SPORTS, ENTERTAINMENT, CELEBS? You like to PARTY? You’re a PEOPLE person? You didn’t get into/succeed in major you wanted? You’re NOT SURE …because… Above not good enough?
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4 WARNING! For most of you… This course will be unlike any other writing or skills course you’ve ever taken. WARNING: Do NOT take 231 to raise your GPA.
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5 WHY ARE YOU IN COMM 231? You like to WRITE, TELL STORIES with a purpose You’re CURIOUS and CARE about people You’re CREATIVELY GOAL-ORIENTED You want to BUILD A FOUNDATION for career… You’re willing/able to... SHOW UP, MEET DEADLINES, FOLLOW DIRECTION, WORK HARD, PARTICIPATE Some better answers for course, track, career…
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6 WHY PR? Only YOU can answer, but you must be prepared to WRITE and… http://www.youtube.com/user/PRSSAnationa See *PRSSA’s YouTube site for more… PLUS www.prsa.org and www.prssa.org TIP: Join UM PRSSA*, volunteer for 231 Extra Credit, resume-building opportunities. TA(a) or Capt designee shows 2-5 min a/v link on wall screen; after 3 min. go to SMARTSync next three chart slides
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NACE Job Outlook 2010
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Adapted from: Tomorrow’s Professional: Employer Demand for Public Relations KSA’s : Knowledge, Skills and Abilities , PRSA
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% and categories represented by participants in survey: Tomorrow’s Professional: Employer Demand for Public Relations Knowledge, Skills and Abilities, PRSA, 2010 HEADS-UP : For this course you are required to develop, explore @ least three different types of PR and/or fields/industries, organizations you’re interested in… to help w/r assignments , find mentor , build portfolio , final pitch
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10 Job Communication Skills Curiosity+    Journalism – OBJECTIVE? Fair/Balanced? Serve Audience? Writing Flexible thinking Generalist/Specialist Public Journalism – Audience participation? J-skills, + RACE/RPIE inc. org/audience match plus… Organized Creative, Goal- and Results-oriented COLLABORATE PR – ADVOCATE? Credible? Serve Client, PublicS , Society?
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