Defining Theory-1

Defining Theory-1 - Objectives Objectives What is a Theory...

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Objectives Objectives What is a Theory? What is the difference between a theory and a taxonomy and a model? What are the goals of theory? Communication Theory defined
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What is Theory? What is Theory? Any conceptual representation or explanation of a phenomenon Stephen Littlejohn A set of statements specifying an explanatory relationship between two or more classes of phenomenon Mary John Smith
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Theory vs. Taxonomy and Model Theory vs. Taxonomy and Model Taxonomy a conceptual representation of categories of a phenomenon
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Example of a Taxonomy: Marwell & Example of a Taxonomy: Marwell & Schmitt’s Compliance Gaining Strategies Schmitt’s Compliance Gaining Strategies The Strategies…. 1. Promise 2. Threat 3. Expertise (positive) 4. Expertise (negative) 5. Liking 6. Pre-giving 7. Aversive Stimulation 8. Debt 9. Moral Appeal 10. Self-feeling (positive) 11. Self-feeling (negative) 12. Altercasting (positive) 13. Altercasting (negative) 14. Altruism 15. Esteem (positive) 16. Esteem (negative)
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This note was uploaded on 01/28/2012 for the course COMM 250 taught by Professor Gaines during the Fall '08 term at Maryland.

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Defining Theory-1 - Objectives Objectives What is a Theory...

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