Building Theory

Building Theory - Objectives: Building Theory Objectives:...

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Objectives: Building Theory Objectives: Building Theory Three stage model of communication inquiry The building blocks of theory How to build theories Testing theory How to evaluate theory
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A Three Stage Model of Communication A Three Stage Model of Communication Inquiry Inquiry Stage 1: Observing Communication Phenomena Ask appropriate questions Stage 2: Discovering Theoretical Explanations Stage 3: Test Theoretical Explanations
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Theory Definition Theory Definition Any conceptual representation or explanation of a phenomenon
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Theories as Tools in Problem Solving Theories as Tools in Problem Solving Consider problem when choosing theory To cut a tomato, use a sharp knife To cut up a chicken, use a meat cleaver To cut down a tree, use a chain saw Theory guides what you see and conclusions you make
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Two Things to Remember About Two Things to Remember About Theories -- Theories are. . . Theories -- Theories are. . . Abstractions Constructions
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The Building Blocks of Theory The Building Blocks of Theory Concepts Explanations
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Conceptualizing Conceptualizing Start with concrete events Group similar events into categories Label categories (i.e., concept) Define concepts
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Explanation Identifies relationships among concepts Answers question(s) “Why” and /or “How”? Relies on
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This note was uploaded on 01/28/2012 for the course COMM 250 taught by Professor Gaines during the Fall '08 term at Maryland.

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Building Theory - Objectives: Building Theory Objectives:...

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