Aristotle_Rhetoric

Aristotle_Rhetoric - Classical Rhetorical Theory Classical...

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Classical Rhetorical Theory Classical Rhetorical Theory
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Objectives: Classical Rhetorical Theory Objectives: Classical Rhetorical Theory Rhetoric defined Assumptions of rhetorical theory Aristotle’s proofs The 5 Canons of rhetoric Types of rhetoric Evaluation of rhetorical theories Definition of communication and Meta-theoretical assumptions
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The Rhetorical Tradition The Rhetorical Tradition Falls under the communication context of Public Communication (“One to Many”) Goals of public communication To inform To persuade To entertain
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Types of Rhetorical Theories Types of Rhetorical Theories Classical Rhetorical Theories Aristotle’s Rhetoric (384 BC – 322 BC) Quintilian (35 to 96 CE) George Campbell (1776) Contemporary Rhetorical Theories Dramatism (Kenneth Burke, 1950) The Narrative Paradigm (Walter Fisher, 1984)
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Rhetoric is a Rhetoric is a HUMANISTIC THEORY HUMANISTIC THEORY Part of the Humanist Tradition of theory building  and testing (Interpretive/Hermeneutic Theories) Differs from the social scientific approaches we  have studied thus far:  1. humanists deny an objective truth 2. theories are generated broadly, so as to allow for  individual interpretation and voice 3. both epistemology and ontology involve knowledge  through  human reasoning  and  social construction 4. humanist axiology is open; that is, values/different  interpretations are encouraged  
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Definitions of Rhetoric
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Aristotle_Rhetoric - Classical Rhetorical Theory Classical...

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