Subculture Case Study Hip-Hop Culture

Subculture Case Study Hip-Hop Culture - iii.1. in this 3 rd...

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2.14 Subculture Case Study: Hip-Hop Culture 1. Origins as a response to mainstream society (critique of class, race, and age barriers) 2. Recognition by media and public as social threat 3. Growing popularity as it gets embraced by larger populations of consumers 4. Incorporation into mainstream popular culture M. Elizabeth Blair, “Commercialization of Rap Music Youth Subculture” Advertisers recognizing the success of rap to sell products Historically subcultural music associated with oppressed and/or poor groups Technological advances from local roots criticism that commercialization negatively impacts the form Brings up Antonio Gramsci’s concept of hegemony Mark Gottdiener: 3 stages of production of mass culture: i. Producers produce objects for their exchange value and purchasers desire object for use value ii. Users modify objects of mass consumption to express for their specific uses/interests (such as subcultural activities)signs of belonging iii. Producers of mass culture capitalize on subcultural trends
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Unformatted text preview: iii.1. in this 3 rd stage, subcultural trend is sanitized by the producers of mass culture Subcultural Authenticity Authenticity connotes mystical origins, genuineness, steeped in tradition, experience-based Commodity/commodity sign Fetish Symbolic creativity Afrika Bambaataa In 1970s, leader of Savage Seven/Black Spades gang Life-altering experience when he goes to Africa Creates organization known as The Organization, later the Zulu Nation Begins throwing intergenerational block parties In 1982, organizes the first international hip-hop tour, featuring Rammallzee, Zulu Nation DJ Grand Mixer DXT, the Rock Steady Crew, and the Double Dutch Girls, Fab 5 Freddy. .. Continues to produce experimental electronic music Well known early music: Planet Rock (1982), Looking For The Perfect Beat (1982), Renegades Of Funk (1983), Wildstyle (1983)...
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This note was uploaded on 01/30/2012 for the course 050 247 taught by Professor Nicolefleetwood during the Spring '11 term at Rutgers.

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Subculture Case Study Hip-Hop Culture - iii.1. in this 3 rd...

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