Applying Social Media To Business

Applying Social Media To Business - Applying Social Media...

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Applying Social Media To Business G Francis T APPLYING SOCIAL MEDIA TO BUSINESS CHALLENGES RALPH POOL ASSIGNMENT 2 INTRODUCTION NIKE, Inc. created in 1972, based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. Their goal is to carry on the legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value to their shareholders. It started with a handshake between two visionary Oregonians - Bowerman and his University of Oregon runner Phil Knight. They and the people they hired evolved and grew the company that became Nike from a US-based footwear distributor to a global marketer of athletic footwear, apparel and equipment that is unrivalled in the world. Today they operate in more than 160 countries around the globe. Through their suppliers, shippers, retailers and other service providers, they directly or indirectly employ nearly one million people. That includes more than 30,000 Nike employees across six continents, each of which makes their
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Applying Social Media To Business - Applying Social Media...

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