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Changes In Investment Preferences Of People Over Time

Changes In Investment Preferences Of People Over Time -...

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Changes In Investment Preferences Of People Over Time Marketing Research Project Report Topic: The Changing Trends in Investment Pattern of People in India In Partial Fulfilment of the Course Marketing Research Submitted To: Dr Shalini Trivedi, Assistant Professor, Department of Economics, Amity Business School, Amity University. Submitted by: G Francis T DECLARATION We hereby declare that all the work presented in the project report entitled “The changing trends in investment patterns of people in India” of the subject Marketing Research at Amity Business School, Amity University, Noida is an authentic record of our own work carried out under the guidance of Dr. Shalini Trivedi, Assistant Professor, Department of Economics, Amity Business School, Amity University. CERTIFICATE This is to certify that project report entitled “The changing trends in investment patterns of people in India” of the subject Marketing Research, which is submitted by Nupur Mittal, Rashmita Bora, Shivani Mehta, Prateek Saini, Abdul Azeem and Jalees Ahmed at Amity Business School, Amity University, Noida is an authentic record of the candidate’s own work carried out by them under our guidance. The matter embodied in this thesis is original and has not been submitted for the award of any other degree. Dr. Shalini Trivedi, Assistant Professor, Department of Economics (Project Guide) ACKNOWLEDGEMENT We express our deep gratitude to Dr. Shalini Trivedi, Assistant Professor, Department of Economics, Amity Business School, Amity University for her constant support, guidance and motivation which helped us immensely in completing this project. The project provided us with an opportunity to understand the fundamentals of research methods in a better manner and apply them. The insistence on taking up a socially relevant topic “the changing trends in investment patterns of
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people in India” help us to understand the psychology of the people and correlate the research to human behavioural aspect. We also would like to thank our respondents for giving us their valuable time and providing us with the information needed to carry out the research successfully. ABSTRACT This project made an attempt to study the changing trends in the investment patterns over the years of the people in India, with a sample size of 50 and the research was conducted in the metropolitan cities. The problem definition was that to know the behavioural aspect of people in India towards the investment options. The gap area in the research papers were that none of them has explained about the changing behavioural aspect of people towards the investment patterns, it just talked about which is the most favourable investment option among people but no particular reason has been given for the same that why is that so. This study aims to know if the investment pattern changes with the change in age, sex or demography. The study was done to analyse if the investors of present scenario are more risk takers compared to the past. The research was conducted through
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