Eco 550 Assignment 1

Eco 550 Assignment 1 - Eco 550 Assignment 2 MKT500...

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Eco 550 Assignment 2 MKT500: Assignment #2 G Francis T Strayer University Dr. John Karaffa July 25, 2011 As a mobile Disc Jockey I travel with a portable sound system, playing recorded music at a variety of different events and I offer several different products and services. BIG LIGG ENTERTAINMENT Mobile DJ Service offers the following services: Live Disc Jockey Entertainment Services at Weddings, Community events, House Parties, Cookouts, Formal/Informal Dances and just added Sound system rentals to other Disc Jockeys. BIG LIGG ENTERTAINMENT Mobile DJ Service also offers Compact Discs (CD’s) for events consisting of the music chosen by its customers. For Wedding receptions BIG LIGG ENTERTAINMENT Mobile DJ Service offers compact discs with a picture of the Bride and Groom, date of the event and a special salutation to the guest and wedding party, also consisting of music chosen by the Bride and Groom. I have recently reached out to other Disc Jockey’s who service similar gigs as myself offering to add their services with mine when marketing my services in order to broaden the target market. In doing this, we share ideas, and we pass on leads to one another. One of the Disc Jockeys specializes in Karaoke Entertainment and in promoting and booking services such as his and charging a small finder’s fee for me, BIG LIGG ENTERTAINMENT Mobile DJ Service is constantly producing a profit as with renting my sound system equipment to other Disc Jockeys. Finally, and this is probably one of the most important points - to be a very successful mobile/special event DJ I need to use my personality to entertain and encourage the audience to participate in what I’m offering. The best mobile Disc Jockeys (DJs) are in fact "Party Hosts" with great personalities and stage presence that are confident in entertaining the audience and encouraging everybody to join in on the fun! If you rely on just music, then anyone else could potentially come along and offer the same deal to customers at a cheaper price. If you have that "something extra" then you'll be a big hit, and hopefully be recommended to friends, eventually creating a "pyramid" of recommendations, ensuring your business is a long term success.
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This note was uploaded on 01/26/2012 for the course BUSINESS BUS 520 taught by Professor Dr.mohamed during the Spring '11 term at Strayer.

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Eco 550 Assignment 1 - Eco 550 Assignment 2 MKT500...

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