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Chinese tourist demographics

Chinese tourist demographics - Journal...

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http://jvm.sagepub.com/ Journal of Vacation Marketing http://jvm.sagepub.com/content/6/2/131 The online version of this article can be found at: DOI: 10.1177/135676670000600204 2000 6: 131 Journal of Vacation Marketing Liping A. Cai, Joseph O'Leary and Carl Boger An emerging market -- Chinese travellers to the United States Published by: http://www.sagepublications.com can be found at: Journal of Vacation Marketing Additional services and information for http://jvm.sagepub.com/cgi/alerts Email Alerts: http://jvm.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: http://jvm.sagepub.com/content/6/2/131.refs.html Citations: at UNIV CALIFORNIA BERKELEY LIB on March 27, 2011 jvm.sagepub.com Downloaded from
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Chinese travellers to the United States — An emerging market Liping A. Cai, ± Joseph O’Leary and Carl Boger Received (in revised form): 14th August, 1999 Anonymously refereed paper ± Department of RHI and Tourism Management, 1266 Stone Hall, Purdue University, West Lafayette, IN 47907-1266, USA; Tel: 1 (765) 494 4739; Fax: 1 (815) 846 4881; E-mail: [email protected] Dr Liping A. Cai is an Assistant Professor in tourism and marketing at Purdue University. His current research focuses on tourist behaviour, destination and hotel branding, and international tourism development. Dr Joseph T. O’Leary is a Professor of Outdoor Recreation and Tourism at Purdue University. His research focuses on social behaviour and travel patterns of domestic and international re- creation consumers. Dr Carl Boger is an Assistant Professor at Kan- sas State University in the Hotel, Restaurant, Institution Management and Dietetics Depart- ment. A BSTRACT KEYWORDS: Chinese traveller, demo- graphics, trip attributes, US destination The study was designed to achieve a twofold objective. It examined the demographic and socio- economic characteristics and trip-related attributes of outbound Chinese travellers to the United States. This particular market was then compared with Chinese visitors bound for nine Asia-Pacific countries and regions designated by the Chinese government as leisure travel destinations, and Chinese visitors to Japan and Western Europe. The purpose was to provide a profile of the US- bound Chinese market and identify a number of characteristics and attributes that significantly dif- ferentiated it from the other markets. INTRODUCTION The Chinese under communist rule since 1949 were not free to travel overseas until after the country began its economic reforms under an open-door policy in 1978. Open- ness for overseas travel has been gradual. Private overseas travel was officially per- mitted only in 1983, and limited to those whose purpose was to visit family members living abroad. A more liberalised policy was adopted by the government in 1991 that allowed the Chinese to travel abroad for leisure purposes, but the travellers had to join tour groups organised by a handful of authorised travel services. Their choice of destinations was first confined to Hong Kong and Macao, and gradually expanded to
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