Study done in Hawaii - http://jvm.sagepub.com/ Journal of...

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Unformatted text preview: http://jvm.sagepub.com/ Journal of Vacation Marketing http://jvm.sagepub.com/content/11/3/235 The online version of this article can be found at: DOI: 10.1177/1356766705055710 2005 11: 235 Journal of Vacation Marketing Mark S. Rosenbaum and Daniel L. Spears Hawaii Who buys that? Who does what? Analysis of cross-cultural consumption behaviours among tourists in Published by: http://www.sagepublications.com can be found at: Journal of Vacation Marketing Additional services and information for http://jvm.sagepub.com/cgi/alerts Email Alerts: http://jvm.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: http://jvm.sagepub.com/content/11/3/235.refs.html Citations: at UNIV CALIFORNIA BERKELEY LIB on March 27, 2011 jvm.sagepub.com Downloaded from Who buys that? Who does what? Analysis of cross-cultural consumption behaviours among tourists in Hawaii Mark S. Rosenbaum* and Daniel L. Spears Received (in revised form): April 2005 Anonymously refereed paper *College of Business Administration, Department of Marketing, University of Hawaii, 2404 Maile Way C501K, Honolulu, HI 96822, USA Tel: (808) 956-6607; E-mail: Mark.Rosenbaum@hawaii.edu Mark S. Rosenbaum has a PhD from Arizona State University and is an assistant professor in the marketing department at the University of Hawaii at Manoa. His current research interests include the impact of social forces on retail con- sumption, tourist shopping and research method- ology. Daniel L. Spears has a PhD from Kansas State University and is an assistant professor in the School of Travel Industry Management at the University of Hawaii at Manoa. His current re- search interests include tourist shopping, gaming (casino) management and development and ser- vices marketing. ABSTRACT KEYWORDS: tourist shopping, cross-cul- tural differences, repeat visitor, Japanese tourism, Chinese tourism, Hawaii The purpose of this paper is to investigate planned product and service consumption patterns among US, Canadian, Japanese, Chinese, South Korean and Australian/New Zealand tourists in Hawaii. Using multiple analyses of variance, the first study empirically explores the influence of a tourists residential country of origin on planned product and service consumption. The second study explores the planned consumption differences between, and among, American and Japanese first-time and repeat visitors to Hawaii. The results reveal signifi- cant cross-cultural differences in consumption pat- terns among international tourists to Hawaii. INTRODUCTION The editors of the Journal of Vacation Market- ing recently urged researchers to explore the multi-faceted relationship among tourism, leisure shopping and retailing....
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Study done in Hawaii - http://jvm.sagepub.com/ Journal of...

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