Quit Your Job - Quit Your Job - Buy and Sell Websites for a...

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Quit Your Job - Buy and Sell Websites for a Living! Reprinted with permission of VotanWeb.com The stock market and real estate industry have long been populated by day traders and “flippers”, those that buy and sell in a short period of time in order to make a quick profit. In the real estate industry the life of a house flipper can be very appealing. Buy a renovator’s dream property at a discounted price, renovate and modernize it and then sell it at a few months later at a profit. This process can then be repeated over and over. Buying and selling businesses is appealing but given the high costs of making the purchase it is quite difficult to start, especially as a young entrepreneur. If you go wrong you may end up loosing a lot of money (just as you can with the stock market and real estate), so you really want to be sure of your skills and ability before investing. The Internet is very new and the whole online commerce industry is just establishing marketing practices that work. Quite frankly, most of the people running businesses online have very poor websites . A lot of people running popular sites are not taking advantage of their traffic by monetizing it (this could be by choice or ignorance). Making a profit may be as simple as implementing a smart AdSense campaign on a popular site after buying it from an owner wishing to move on to other things. Perhaps an e-commerce site could use some search engine marketing or some tweaking to an AdWords campaign might do the trick, or better still, monetize, optimize, affiliate and upsell for maximum gain - make use of all the marketing tricks at your disposal. I’m sure if we did some statistical sampling of the web industry search engine optimization techniques would be understood by a minority of webmasters and implemented well by even fewer. Search engine optimization is becoming mainstream and no doubt as the web continues to mature more and more people will study, test and build better websites, but it’s definitely still early days. What this says to me is “business opportunity“. For those with the know-how, the energy to implement and a little bit of funds to buy the sites there are big gains to be made. What makes it even more appealing, especially for young or new entrepreneurs, is the price - we are talking about a lot less funds then it would take to invest in stocks, buy property or purchase a bricks and mortar business. Websites with potential go for as low as a few hundred dollars. The big advantage of buying a site is you don’t have to establish an audience and wait for the site to be indexed within search engines. Most webmasters, even those that don’t know their SEO from their XML, will understand the benefit of link exchanges. Even the most poorly managed sites should have some form of backlink network developed and return a result in the major search engines. It may not be a top ten search result but it will be a result ready for you to optimize and improve. Taking over a mature site (at least 12 months old) will mean you avoid the Google sandbox, a significant
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This note was uploaded on 01/27/2012 for the course ENGLISH 1301 taught by Professor Hunter during the Fall '11 term at University of Texas at Dallas, Richardson.

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Quit Your Job - Quit Your Job - Buy and Sell Websites for a...

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