SU_BUS3059_W2_A2_Butler_J - Cereal Survey Bus 3059 By:...

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Cereal Survey Bus 3059 By: Jenni Butler My survey questions 1. Do you recommend the cereal product to your friends? 2. Are you willing to pay premium for the cereal product? 3. Which product do you prefer? The cereal product or the substitute product?
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4. What are the reasons for changing diet behavior? 5. Are there any changes which could be inflicted on the cereal product? 6. Are the prices of the cereal product worth the product amount? 7. How many packets of cereal does an individual purchase in a month from the company? 8. Why does a customer purchase substitutes to the cereal product other than the cereal product? 9. What is more nutritious, the cereal or the substitutes to the cereal? 10. If the cereal prices were reduced, would you purchase the company’s cereal product? How many scale items should be put in the survey? Rating scales are a common component of many out source, multi method frameworks for social emotional and behavior assessment of items. I will put five scale items in the survey because what I am trying to measure is one-dimensional meaning that it is one dimensional in nature.
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This note was uploaded on 01/28/2012 for the course BUSINESS 3059 taught by Professor List during the Spring '11 term at South University Online.

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SU_BUS3059_W2_A2_Butler_J - Cereal Survey Bus 3059 By:...

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