W1A4 Butler - Case Analysis Introduction: The November 2008...

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Case Analysis Introduction: The November 2008 article titled, “A cold call, a blog, and a $20 million lawsuit,” describes how a little company named The Oko Box, and its owner got themselves in some hot water over a blog post. The owner, Leslie Richard, received a call from Vision Media Television (VMT), offering to feature her business. However, this turned out to be a hoax, and the caller was not one hundred percent truthful to Ms. Richard. She lashed out in anger and posted negative things on her blog causing the company to lose business. This in turn led to a $20 million dollar lawsuit. Part 1 Communication Problems and Your Communication Objectives: I think that the biggest communication problem in this case is the fact that no one got anything in writing. Ms. Richard took what the person told her on the phone and ran with it. She did not ask for any of this information in writing so that they could not have come back and told her that she owed anything. On the contrary VMT should have gotten the information they told her in writing. In the end the black and white would have proved who was right and who was wrong. It seems that the decoder of this message which ever end you would like to place the blame did
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This note was uploaded on 01/28/2012 for the course BUSINESS 3059 taught by Professor List during the Spring '11 term at South University Online.

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W1A4 Butler - Case Analysis Introduction: The November 2008...

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