PGS 315, Lec 2 (Research Methods)

PGS 315, Lec 2 (Research Methods) - Research Methods Types...

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Unformatted text preview: Research Methods Types of Research Why not rely on intuition? Qualitative: Explore Quantitive: Describe Compare Test Types of Research Qualitative Qualitative Survey Natural Observation Case Study Quantitative Descriptive Correlational Experimental Qualitative Survey When? To explore peoples opinions or attitudes How? Questionnaires or interview Caution: Can people answer correctly? Will people answer correctly? Natural Observation (Must be public behavior) When? To observe public behavior How? Observation Caution (trick): Not intervening Case Study When? To study unusual / infrequent phenomena How? Interviews, observation, records, testing, ect. More ways = more reliable Caution (limitation): Generalizability Descriptive Research When? To learn descriptive information about a group or event How? Records, surveys, interviews, observations Main tools and when appropriate: Statistical Analysis of Descriptive Data Mean (average) most commonly used tool Median (middle) use if there is extremes data (outliers) Mode (most frequent) Percentages (use for categories) use with pie charts Correlational Research When?...
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This note was uploaded on 01/28/2012 for the course PGS 315 taught by Professor Staff during the Fall '08 term at ASU.

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PGS 315, Lec 2 (Research Methods) - Research Methods Types...

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