PGS 315, Lec 3 (Psychodynamic Approach)

PGS 315, Lec 3 (Psychodynamic Approach) - Psychodynamic...

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Psychodynamic Approach
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Psychodynamic Approach Focus on unconscious influences Freud’s Psychoanalytic Theory Jung’s Analytic Psychology Adler Individual Psychology Erikson’s Ego Psychology
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Freud’s Psychoanalytic Theory Sometimes criticized for focusing heavily on sex First person to theorize about “why people seem to know things that they don’t know they know”
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Freud’s Levels of Awareness (the topographic model) Conscious – whatever you happen to be currently thinking Preconscious – anything that you know but you’re not thinking it at the moment Unconscious – things we know that we don’t know we know.
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Freud’s Psychoanalytic Theory (the structural model) Components of Personality Id – seeks out what’s pleasurable (concerned only with satisfying a person’s own personal desires) Ego – mediator / reality principle. Finds a compromise between the Id and Superego Superego – moral / conscience principle ( so focused on serious, important things that complete control by this part would be no fun at all)
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Freud’s Driving Instincts both of these used constantly in subliminal marketing Libido: sexual instinct / life instinct “sexual drive” – life’s energy limited energy that powers mental activity Thanatos: death instinct /aggressive instinct “Death drive” – a form of energy which is turned outward, usually in the form of aggression
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Defense Mechanisms Repression: trying to forget / motivated forgetting. Pushing something into the unconscious. Sublimation: taking negative experiences in your life and channeling them into a creative process. Displacement: taking emotion out on someone that has less power than the original source of your anger. Reaction Formation: when there is something that a person can’t
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This note was uploaded on 01/28/2012 for the course PGS 315 taught by Professor Staff during the Fall '08 term at ASU.

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PGS 315, Lec 3 (Psychodynamic Approach) - Psychodynamic...

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