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11 - persuasion based on appearance Big Picture Plato’s...

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False Rhetoric Definition: Knack that produces gratification, pleasure, and false impression of well-being Flattery of the ignorant masses Based on Belief (doxa) Fails to impart any “real instruction” Function: To gain belief To gratify a crowd Help escape punishment Not to convey knowledge False Rhetoric: Types Legal Political Special Occasion False Rhetoric: Approach to Audience Gratify the crowd Give them what they think they want Cater to their appetites Give them probabilities The Phaedrus:
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Format: Dialogue Characters: Socrates and Phaedrus Themes: Love, the Soul, and Rhetoric-Myth of the charioteer (not in our excerpt) Structure: 3 Speeches Gorgias and Phaedrus: Key Similarities Both dialogues emphasize the difference between persuasion based on truth and
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Unformatted text preview: persuasion based on appearance Big Picture: Plato’s Ideal Rhetoric Fits the category of techne Brings about justice and harmony and order for individuals and the city-states Encompasses a psychological study of the human soul and a logical study of arguments directed to each type of soul Building Blocks of Plato’s Ideal Rhetoric 1. Know the truth 2. Define terms, analyze and classify 3. Study and know the types of souls 4. Attend to the principles of arrangement 5. Hone instruments by which rhetoric affects the soul 6. Rely on cross-examination over writing and continuous and uninterrupted discourse Orator as Philosopher: Phaedrus: What title do you grant them then?...
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11 - persuasion based on appearance Big Picture Plato’s...

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