Unformatted text preview: who own minority stock to the franchise. This is not good for MJ because it looks like he is not doing a great job within the organization and is not making sure that these people are going to be okay after the lockout. Will this hurt MJ in the long run? The answer is no; however every time an article such as this is released it could potential hurt the owner or athlete. In the case of Jordan, he has developed such great public relations with the media thus far in his career that he should not have to worry about much for some time to come....
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- Fall '10
- Public Relations, Michael Jordan, Nick Pulis SPM