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Unformatted text preview: this fan-base marketer with both organizations decided to make all tickets for the entire NBA season 30% off. This lowers the price of the ticket and makes it more affordable for the average fan to attend a game. This was a great move by the Lakers and Clippers because they knew that the fans were upset about the situation and they had to make it up to them. I believe that many more teams will follow this example and make tickets prices lower in order to keep attendance up....
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- Fall '10